I have seen quite a few status updates from friends in Facebook, saying that they've disabled their Google+ account, because of unknown people who add them to circles, which is indeed very annoying.
Some people never ever get how to write a program, while some programmers never get how to find a girlfriend. I think the same holds true for companies: Google simply does not get Social Networking (Orkut, Buzz and now +), while a company like Microsoft does not get how to build a search engine. There are many other examples of this kind...
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